Every Door Direct Mail is a postcard-based mail delivery service provided by USPS. With EDDM, you choose several carrier routes within the selected areas from which you wish to send a mailpiece. EDDM mailpieces don’t have a designated mailing address or recipient; for EDDM, the address of the recipient is simply listed as the “to” field for the piece. This type of mailpiece is good for direct marketing efforts, such as direct mail sales brochures to businesses.
For many small business owners, direct marketing through postcards is an effective tool for promoting and advertising their company. Postcards can be used as door-to-door marketing tools or mailed to employees, clients, and potential clients in an effort to increase new customer contacts. EDDM postcard campaigns can also be used to generate new leads in a targeted area. With thorough planning and implementation, every door-to-door campaign for a small business can be successful, providing a boost to overall sales figures.
Postcards are a convenient, affordable way to communicate a message to many recipients at one time. There are limitations to every door direct mail (eddm) strategy, however. EDDM is not an appropriate method of mailing to certain demographics or areas of the country, such as seniors in an urban environment. Another limitation is to send bulk mailings, which can be problematic for companies with irregular business hours or on holidays. Postcards can also be limited by legal restrictions, such as the mandatory minimum quantity for each piece of mail that must be sent.
Using every door direct mail (eddm) system to market to the right audience, with the right demographic targeted segments, can be a great option to promote new products, services, and bundles to existing customers. Postcards can be the right choice for many different situations, depending on the organization’s needs. For example, a company may prefer to use a more expensive, high-end mailing list to generate new business, but might find that their current target market is receptive to this kind of offer.
EDDM Online Tool The inclusion of online tools for managing mailing lists provides companies additional opportunities for developing targeted mailing lists. EDDM Online Tool allows organizations to add new routes or modify existing routes, which can be beneficial in increasing revenue. The greatest advantage to this kind of mailing process is that the company does not have to pay a physical mailing route price, but instead pays for the number of pieces it wishes to distribute across multiple routes. This results in greater efficiency and less waste, making EDDM an attractive option for increasing revenue.
EDDM Online Tool An extensive database of hundreds of zip codes and postal codes along with easy-to-use routing design tools provide a convenient way for a company to manage direct mail pieces in a convenient manner. When the carrier routes a piece of mail from one location to another, the customer will receive the piece of mail at the new address, rather than having it sent directly to the customer’s inbox. EDDM Online Tool also allows a company to specify the new mailing location, which will result in the new USPS address showing up on the customer’s receipt. Using EDDM Online Tool, the company will save money on its carrier routes by avoiding the expense of reprinting postage and will expand customer service by offering additional contact information for customers, as well as helping them to select the right postage for their postal needs.
Every Door Direct Mail
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