Variable Data Printing

Generates More Calls & Leads with Print Collateral

What is Variable Data Printing?

Variable Data Printing or VDP is a method of printing that uses software to change the output of a digital printing press to personalize each printed piece with unique information from a spreadsheet or database. It is most often used for addressing but is now frequently used to personalize graphics, text or the entire marketing message so it’s more relevant to the individual receiving it. This targeted approach has proven to be more effective than generic marketing.

Personalized printing combines high tech print innovations to deliver completely customized marketing that’s unique. You can insert your target’s name, address, age, hair color – anything you know about them – right into the text of a printed piece. That personalized piece can be a postcard, poster, note card, envelope, brochure, buck slip, flyer, catalog and more.

Changing out names and addresses is child’s play; Shop Savvy Direct Mail can go much further. Variable Data Printing is the technology we use that allows you to change background images, colors, artwork and text based on different triggers. Print a different image on your offer for different types of customers. Send birthday cards personalized for each month of the year. Add new copy for customers that have been loyal fans.


    Does Personalized Marketing Work?

    Personalized marketing gets noticed. It works because a person is more likely to engage with, remember and act on messages that are tailored just for them.

    Here are the numbers to prove it:

    75% of consumers like it when brands personalize messaging and offers.

    86% of consumers say personalized marketing leads to a buying decision.

    80% of consumers like it when retailers provide personalized suggestions.

    Personalized Marketing for Businesses

    Shop Savvy’s variable data printing technology is the perfect way for businesses to scale their personalized marketing efforts. Sending hundreds of thousands of printed pieces to customers? We can customize each piece however you’d like. Sending just hundreds? No problem, our technology allows you to print as many, or as few, pieces you need while keeping the end result affordable.

    • Send referral cards, personalized with purchase history.
    • Real Estate Investor Cards
    • Real Estate Postcards
    • Contractor Marketing
    • Send welcome letters with photos of your customer care team.
    • Send individual coupons based on how long a customer has been with you.
    Variable Data Printing
    Variable Data Printing

    Personalized Printing and Marketing Mailers

    One of the most common and effective uses of personalized print is to have it land right in your customers’ mailbox. People are more engaged when they read real mail, and your message will be even more memorable if it is individualized for each person. 79% of consumers find reading mail more convenient than reading online. 


    Here are some ideas to get you started:

    • Insurance with access codes
    • Letters with a sales person signature
    • Letters with geographic location, tax id, person’s first and last name with address
    • Discount offers based on purchase history
    Variable Data Printing
    Variable Data Printing
    Variable Data Printing
    Direct Mail Marketing in Fort Lauderdale

    Doing more with less has never been easier.

    Variable data printing lets you personalize your print with all of the details you know about your customer. Industry statistics suggest that by using personalization, you increase your customer response rate and lower your cost of acquiring customers (CAC). Don’t you want to spend less to acquire more customers?

    1. Variable inputs for customer name, location, artwork – you dream it, we print it
    2. Short Run Printing (lower quantities): Need a small batch of print? We use toner, liquid ink and digital printing to give you an affordable option for short runs. Digital printing used to get a bad rep for looking blocky and fuzzy, but our digital presses are high end models. You can’t tell the difference between our digital print and traditional offset printing unless you’ve got a microscope.
    3. Personalized touch: With Variable Data Printing, all of your marketing becomes personalized.
    4. Quick turnaround: Digital printing is fast with shorter turnarounds than other type of printing. If the files are ready, we can hit print. Need to get going today?
      Call 866-245-0777 now. We’ll get you moving.
    5. Need help with ideas? We can help you come up with solutions that will resonate with your customers.

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    Variable Data Printing

    Variable Data Printing on Postcards

    Postcards are a tried and true marketing asset and when you add scalable personalization they become a powerful engagement tool. Postcards are the do-anything, go-anywhere printed piece. They’re the right size to hold and pass around, so they benefit from adding a soft touch coating or special effect that engages the tactile senses.


    Using variable data printing (VDP) to personalize a piece engages the mind as well. People are more likely to respond to a personalized message. So how can you personalize a postcard? Well, any way you want, really.

    Customized Postcards Are the Perfect Fit

    Postcards are the perfect size for holding and sharing. Postcards are easy to use as mailers, include with a gift, or give to prospects at an event. Personalized postcards are even better. Here’s how some of our customers are using VDP to personalize their postcards and accelerate their marketing.

    Variable Data Printing
    EDDM USPS Tampa

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