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What is Direct Mail Marketing?

Direct mail marketing refers to any correspondence that you send to customers with the intention of encouraging them to patronize your company. Your direct mailers should include contact information for customers, a call-to-action (CTA), and something identifying your business’s brand along with your services and even an offer. You can be as creative as you want, or as minimalistic as you wish. At Shop Savvy Direct Mail Marketing we will take care of the design and mailing aspect for you. All you have to do is let us know what type of message you want to convey.

Direct mail marketing is still highly effective. Recent results showed that direct mail has a response rate of 5.3%, which is more than email’s 0.6%. Direct mail is still effective despite being considered to be in decline by many. Direct mail can be interactive. Direct mail is a great way to get more attention for your marketing because customers handle mail personally and often look at it before making a decision whether or not they want it to stay.

Direct Mail is memorable. Your customers will be more inclined to keep the mailer if you include a coupon, promotional offer, or CTA. The joy of receiving letters in the mail can bring back memories of times when family or friends sent them mail. With variable data printing, a personalized touch such as a signature or handwritten note can help you elicit a stronger emotional response from the recipient. These small gestures can make your marketing memorable.


    Why Direct Mail Marketing Works

    You can reach the desired audience and target specific demographics like zip codes or even job titles. If your target audience uses email or social media less often, direct mail can reach more people than electronic advertising. This type of marketing can convert some people into potential customers, even if all-electronic advertising would have missed them. There are many ways to be creative with Direct Mail Marketing. Call Shop Savvy Direct Mail Marketing today to find out how we can help you get extra eyeballs on your business or services. 866-245-0777

    For more effective marketing campaigns, you can combine social media and direct mail marketing with digital content marketing. Direct mail offers more creative options than digital marketing because it is tactile and allows you to connect with your recipients in a physical manner they can touch and feel.

    Keep in mind that most people only read through their mail once, so a creative, colorful piece of mail will have a better chance to stand out than your website on Google. People expect direct mail less in modern times. They aren’t as distracted when browsing through direct mail as they are online.

    Even if they don’t use the coupon or offer immediately, they may keep it, especially if they are in need of it. They will stick it to their fridge or board and let it sit. Your company will then be more likely to pop up when they are looking for a similar product or service.

    Direct Mail Marketing Orlando
    Direct Mail Marketing Orlando

    Creating a Direct Mail Campaign

    What you should and shouldn’t do with direct mail

    You might be interested in how to begin a direct mail campaign now that you have seen the benefits. Let’s talk about some guidelines that can help you save time, money, as well as energy.

    Do: Define your audience.

    Think about who your product would be most suitable for and where you can focus your efforts. Direct mail has a high ROI and engagement rate. Researching your target market can help save money as it allows you to find the most likely customers.

    Do: Run tests for your first campaign.

    Send out some test batches after you have defined your market and identified neighborhoods to target. Sending out test batches or any mailers is a good idea. You should be able to track the engagement of your customers. It could be a coupon code that is unique to your mail campaign and tracked online based on how many people use it. You could also have a number to call or an exclusive email address. This will allow you to easily track who is engaging in your marketing.

    Do: Get a CTA.

    A CTA (call to action) is essential for any mailer to be effective. Think about what you want your customer to do. Then, define it clearly for them. This could include purchasing something, using a coupon code, or donating to charity.

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    Direct Mail Marketing Costs

    Do not forget to proofread your mailers

    Your mailer is the first impression people get about your business. It should not contain typos or grammatical errors. You or a colleague should take the time to check the copy and ensure it is clean. It should also be clear and easy to read. It should flow well and have the right tone, professional or casual.

    Do not forget to follow-up

    You can track how many people respond to your mailers, and then note their names so that you can follow up later. This will give you a list of customers who are likely to respond to your future marketing efforts. This information can be used to send a message thanking them for their support.

    Do not forget to drive traffic to the site.

    Regardless of how valuable direct mail is, it can make up the majority of your marketing efforts. You can leverage the high response rate that we spoke of earlier to get people involved on your website and social media platforms. This will allow them to follow your company and keep up-to-date without having to wait for the next mailer.

    A modern twist on an old channel

    Direct mail is not obsolete, contrary to popular belief. Direct mail is still an effective way to bridge the gap between customers and brands, despite being one of the oldest forms. This is a great way to stand out and can be used to boost your marketing efforts.

     Direct Mail Marketing Miami


    For all of our clients we want transparency to be as important as customer service. Our clients after each mailing receive a time-stamped 8125 or 3602 mailing receipt from the USPS for each of their mailings. Our clients also have the ability to place a tracking number in each one of their mailing campaigns to determine the ROI on each campaign by reviewing how many calls come in after their Direct Mail piece was received in the homes or businesses.


    Since we are a full-service company, we provide excellent and timely mailing services for our clients locally, regionally, and nationally. This is an important factor for all mailings that our clients feel secure that their Direct Mail Postcard, Newsletter, or Mailed Letters should arrive ON TIME, especially if it is time-sensitive.

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    direct mail marketing

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