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What’s Direct Mail Marketing?

Direct mail marketing is any correspondence you send to customers in an effort to encourage them to patronize your business. Direct mailers should contain contact information for customers, CTA (call-to-action), and information identifying your company’s brand. You are free to be as creative or as simple as you like. Shop Savvy Direct Mail Marketing will handle the design and mailing aspects for you. You just need to tell us what message you are trying to communicate.

Direct mail marketing remains highly effective. Recent data showed that direct mail had a response rate 5.3% which is higher than email’s 0.6%. Despite being in decline, direct mail is still very effective. Direct mail can also be interactive. Direct mail can be interactive. Customers handle direct mail personally, and will often examine it before making a decision about whether they want it to remain.

Direct Mail is memorable. Include a coupon, promotion offer, or CTA to make your customers more likely to keep your mailer. It can bring back fond memories of when friends and family used to send them letters. variable data printer allows you to personalize your mail by adding a signature or handwritten note. This will help you get a stronger emotional response. These little gestures can make marketing memorable.


    Why Direct Mail Marketing Works

    It is possible to reach your desired audience and target specific demographics, such as zip codes or job titles. Direct mail is more effective than electronic advertising if your target audience does not use social media or email as much. Even if they are not using electronic advertising, this type of marketing can turn some people into potential customers. Direct Mail Marketing can be creative in many ways. Shop Savvy Direct Mail Marketing can help your business get more attention. 866-245-0777

    You can combine direct mail marketing and social media to create more powerful marketing campaigns. Because direct mail is tactile, it offers more creative possibilities than digital marketing. It allows you to touch and feel your recipients and connect with them in a tangible way.

    Remember that most people only look through their mail once. A creative and colorful piece of mail will stand out better than your website on Google. In modern times, people expect direct mail to be less. Direct mail isn’t as distracting to people as online.

    They may save the coupon or offer even if they don’t use it immediately. They may stick the coupon to their refrigerator or board and leave it there. This will make it more likely that your company is found by people searching for similar products or services.

    Direct Mail Marketing Orlando
    Direct Mail Marketing Orlando

    Creating a Direct Mail Campaign

    What you should and shouldn’t do with direct mail

    You might be interested in how to begin a direct mail campaign now that you have seen the benefits. Let’s talk about some guidelines that can help you save time, money, as well as energy.

    Do: Define your audience.

    Think about who your product would be most suitable for and where you can focus your efforts. Direct mail has a high ROI and engagement rate. Researching your target market can help save money as it allows you to find the most likely customers.

    Do: Run tests for your first campaign.

    Send out some test batches after you have defined your market and identified neighborhoods to target. Sending out test batches or any mailers is a good idea. You should be able to track the engagement of your customers. It could be a coupon code that is unique to your mail campaign and tracked online based on how many people use it. You could also have a number to call or an exclusive email address. This will allow you to easily track who is engaging in your marketing.

    Do: Get a CTA.

    A CTA (call to action) is essential for any mailer to be effective. Think about what you want your customer to do. Then, define it clearly for them. This could include purchasing something, using a coupon code, or donating to charity.

    Direct Mail Marketing Orlando
    Direct Mail Marketing Orlando
    direct mail marketing
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    Direct Mail Marketing Costs

    Do not forget to proofread your mailers

    Your mailer is the first impression people get about your business. It should not contain typos or grammatical errors. You or a colleague should take the time to check the copy and ensure it is clean. It should also be clear and easy to read. It should flow well and have the right tone, professional or casual.

    Do not forget to follow-up

    You can track how many people respond to your mailers, and then note their names so that you can follow up later. This will give you a list of customers who are likely to respond to your future marketing efforts. This information can be used to send a message thanking them for their support.

    Do not forget to drive traffic to the site.

    Regardless of how valuable direct mail is, it can make up the majority of your marketing efforts. You can leverage the high response rate that we spoke of earlier to get people involved on your website and social media platforms. This will allow them to follow your company and keep up-to-date without having to wait for the next mailer.

    A modern twist on an old channel

    Direct mail is not obsolete, contrary to popular belief. Direct mail is still an effective way to bridge the gap between customers and brands, despite being one of the oldest forms. This is a great way to stand out and can be used to boost your marketing efforts.

     Direct Mail Marketing Orlando


    For all of our clients we want transparency to be as important as customer service. Our clients after each mailing receive a time-stamped 8125 or 3602 mailing receipt from the USPS for each of their mailings. Our clients also have the ability to place a tracking number in each one of their mailing campaigns to determine the ROI on each campaign by reviewing how many calls come in after their Direct Mail piece was received in the homes or businesses.


    Since we are a full-service company, we provide excellent and timely mailing services for our clients locally, regionally, and nationally. This is an important factor for all mailings that our clients feel secure that their Direct Mail Postcard, Newsletter, or Mailed Letters should arrive ON TIME, especially if it is time-sensitive.

    direct mail marketing
    direct mail marketing

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