ATTRACT AUDIENCE WHO CONVERT
Every Door Direct Mail
Long gone are the days of outdated direct mail. Now, according to this post, sophisticated targeting lets you send more specific messages to individuals with similar interests and demographic profiles. This type of approach has enabled marketers to become much more precise about who they are talking to, which has enabled them to do a better job of providing relevant content that may actually be read.
Targeted Audience: Direct mail advertising allows any business to pinpoint likely prospective customers according to specific demographics (location, age, income, family size, etc).
Inexpensive: EDDM USPS Direct mail costs way less than advertising on TV, in magazines, or on the radio.
Track: EDDM USPS Direct mail’s success is measurable. You know exactly how many were sent and can track how many bring in new leads and listing prospects.
Quick: EDDM USPS Design, proof, print and mail your postcards within minutes. Direct mail allows agents to save time so they can focus on what they do best.
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Find out how EDDM USPS can help you target an audience more likely to convert!
EDDM is like any other type of direct mail. However, instead of sending your message through the postal service, you’re sending out your mailing through the United States Postal Service (USPS). Each of these types of mailings has its own pros and cons. EDDM definitely has its benefits.
EDDM stands for Every Door Direct Mail. It’s a process that enables you to send out mass duplicated advertising directly to residents in an area or target a small group within a specific area. For example, if you have an ad that you want to run in 20 different zip codes you can do this with EDDM targeting just one zip code at a time.
EDDM is similar to manual targeting that was used in the past. The difference is that with EDDM, you’re not dealing with one bulk mailing to everyone in a specific area. Instead, it enables you to target people who have reached the critical point of interest and may be ready to purchase your product or service.
EDDM isn’t cheap. However, it can definitely help you get the attention of clients because instead of sending out a postcard by snail mail, you’re getting your message directly into their mailbox.
STRATEGIES FOR A SUCCESSFUL CAMPAIGN
Many companies use this method for customer retention and acquisition because it saves them time and money at the same time. The way it works is by sorting the mail by area. Once the postal worker delivers all the mail in a particular area, that worker will then deposit your mail into every mailbox in this area.
EDDM has many benefits to both the commercial advertiser and the consumer. You can use this type of mailing to reach an audience that is more targeted because you’re not using traditional mail. Instead, you’re sending your advertising directly into their mailboxes. It’s fast, efficient, and effective for reaching a targeted audience. On the other hand, there are several advantages for consumers that use EDDM as well. First of all, it saves money because they don’t have to pick up their mail from their mailbox every day because all of their mail is delivered at once, which gives them access to more time throughout the week. In addition, it’s better for the environment since it cuts down on paper.
Grow your business and profits with EDDM USPS
Since people in your target audience tend to have similar interests and lifestyles, this type of mail is effective. The goal of your EDDM mailpiece should be to target people who are most likely to be interested in your business. In order to do this, you must understand what they’re looking for and understand how they want their messages to be read. Once you know how they want their mail read, you can write them with a tone that is similar or even identical to how they want to receive their messages.
EDDM has become more advanced and sophisticated and is definitely worth looking into if you’re a marketer. It’s much more efficient since all of your advertising will be in one place, which keeps it all together instead of being scattered throughout the city. The benefits are numerous because by using EDDM, you can get your message directly into the mailbox that contains an audience that is highly targeted.
For all of our clients we want transparency to be as important as customer service. Our clients after each mailing receive a time-stamped 8125 or 3602 mailing receipt from the USPS for each of their mailings. Our clients also have the ability to place a tracking number in each one of their mailing campaigns to determine the ROI on each campaign by reviewing how many calls come in after their Direct Mail piece was received in the homes or businesses.
Since we are a full-service company, we provide excellent and timely mailing services for our clients locally, regionally, and nationally. This is an important factor for all mailings that our clients feel secure that their Direct Mail Postcard, Newsletter, or Mailed Letters should arrive ON TIME, especially if it is time-sensitive.
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