Direct Mail Marketing | EDDM USPS Printing for businesses

DESIGN

Our expert team produce graphics and creative that captures the attention of your prospects.

PRINTING

As a full service printing company we are able to print just about anything for you.

MAIL

We’re experienced mailing strategists, helping clients with their lists & mailing needs.

TRACKING

Our services include in-depth tracking that provide insight of delivery.

EDDM Business Cards
Generates More Calls & Leads with Print Collateral

Need to create personalized messaging that will reach your target demographic? Print EDDM®-compliant postcards that fulfill the USPS’ requirements. This direct mail strategy lets you reach a specific demographic at affordable rates. You can easily promote your business and expand your current market reach. Just use the USPS’ mapping tool to see which postal route fits your potential customer profile based on demographic data like age range and household income. Once your postcards are ready, USPS will deliver your message to every address in the selected postal route.

This removes the need to upload a mailing list or include a postage permit. At Shop Savvy, we take care of every customization detail, from sizes that fit EDDM® postcard requirements to cardstock that endures multiple handling.

Direct mail postcards’ available finishes include matte, gloss, and high-gloss UV. You also have the choice to use standard EDDM® retail indicia or to have your indicia on your artwork file. Together, these options allow you to create quality postcards in EDDM® compliant sizes and formatting that suit whatever artwork you have.

Optional bundling in sets of 100 is also available to meet USPS requirements for EDDM®.

CONTACT SHOPSAVVY DIRECT MAIL TODAY!

Start a Campaign in 4 Steps

Step 1 — Target your EDDM audience

You need the right people to view your advertisements and offers as a business owner. Our industry-leading audience generator helps you identify prospects most likely to respond. You can choose from geographic coverage, income brackets, and homeowner status.

Step 2 — Create an EDDM postcard

We offer several USPS-approved design options and formats to help you create an impactful campaign. Upload your artwork, use our free templates, or consult one of our designers to transform your ideas into stunning and effective designs.

Step 3 — Launch your EDDM Campaign

Need some help? We are always available to help you with any marketing questions.

Shop Savvy can assist you.

* Create beautiful designs by reviewing, updating, and revising
* Schedule an ad delivery at a convenient time
* Evaluate campaign performance metrics

We are always available for a chat or phone call!

It is the little things that matter, right?

Step 4 — Track EDDM performance & results

Measurement leads to improvement. Shop Savvy offers a platform that allows you to track all your ads from one place.

You can see in one glance how digital ads and direct mail are equivalent to leads and impressions.

It’ll be simple to plan future campaigns from there so that you have more customers than your current staff can handle.

How to Craft an Effective Direct Mail Message

Your EDDM(r), postcard should have a single purpose.

Do you promote a new product or store opening? Are you a realtor who announces your next open house? Do you want to meet new and old customers over the holidays? Design every element of your postcard to reflect this message.

The simpler the better

While you may have lots to say, a simple message is more effective. Keep your postcard’s purpose in mind. You could be confusing customers by providing unnecessary information. Be sure that everything on the postcard directs the recipient to the desired action.

Formulate a design strategy.

Your postcard should do more than just look good. Your message must appeal to your target audience and be easily readable. The EDDM(r), postcards must have a clear call to action. The message should be aligned so that it directs your recipient to the call for action.

You can personalize your message and images to appeal to the right demographic. You can match the colors, tone, images, and message to appeal to your target audience. Try to visualize the lifestyle of your target audience to narrow down your design options. It is possible to visualize what your recipient would like, such as their outdoor activities and food preferences.